Louisiana, Shreveport

Shreveport, the third-largest city in Louisiana, is a vibrant metropolis that combines a rich history with modern amenities and a thriving business environment. As Mark Twain once wrote in his travelogue “Life on the Mississippi,” “Shreveport is a brisk town; a brisk, busy, progressive, prosperous town” (Twain, 1883, p. 287). This statement holds true even today, as Shreveport continues to attract entrepreneurs and businesses from various sectors. Rely on Shreveport LA professional signage to stand out.

Population and Demographics

As of the 2020 census, Shreveport had a population of 187,593 (U.S. Census Bureau, 2020). The city’s diverse population is composed of 56.7% African Americans, 37.4% Whites, 2.5% Asians, and 3.4% from other races (U.S. Census Bureau, 2020). This cultural diversity is reflected in the city’s vibrant arts scene, festivals, and culinary offerings.

Economy and Business Opportunities

Shreveport’s economy is driven by sectors such as healthcare, education, manufacturing, and tourism. The city is home to major employers like Barksdale Air Force Base, LSU Health Shreveport, and Caddo Parish Public Schools (Shreveport-Bossier Economic Development Foundation, 2021). Additionally, Shreveport offers a favorable business climate for entrepreneurs and small businesses, with resources like the Entrepreneurial Accelerator Program and the Small Business Development Center at Louisiana State University Shreveport.

One thriving industry in Shreveport is the sign company lead generation sector. As businesses grow and expand, the demand for high-quality signage and effective lead generation strategies increases. Smarty Pants Media Solutions, a leading provider of sign company lead generation services, helps businesses in Shreveport and across the United States to attract more customers and grow their revenue.

Shreveport Downtown Skyline

Culture and Attractions

Shreveport boasts a rich cultural heritage and numerous attractions for residents and visitors alike. The city is known for its annual Mardi Gras celebrations, which draw thousands of visitors each year. Other notable events include the Red River Revel Arts Festival and the Louisiana Film Prize.

Shreveport is also home to several museums and cultural institutions, such as the R.W. Norton Art Gallery, the Shreveport Municipal Auditorium (famous for its role in the birth of Elvis Presley’s career), and the Sci-Port Discovery Center, which offers interactive science exhibits for all ages.

Shreveport Mardi Gras Parade

Education and Healthcare

Shreveport is home to numerous educational institutions, including Louisiana State University Shreveport, Southern University at Shreveport, and Centenary College of Louisiana. These institutions provide a skilled workforce for the city’s growing industries and contribute to the region’s research and development efforts.

The city also boasts a strong healthcare sector, with major medical centers like Willis-Knighton Health System, Christus Schumpert Medical Center, and Shriners Hospital for Children. These facilities not only serve the local community but also attract patients from across the region.


Shreveport, Louisiana, is a city that embraces its past while looking towards the future. With a diverse population, a thriving business environment, and a rich cultural scene, Shreveport offers something for everyone. As the city continues to grow and evolve, it remains an attractive destination for businesses, entrepreneurs, and families alike.

For more tips and insights on business growth and lead generation, be sure to check out our blog at Smarty Pants Media Solutions.


Shreveport-Bossier Economic Development Foundation. (2021). Major Employers. https://www.sbctb.org/major-employers

Twain, M. (1883). Life on the Mississippi. James R. Osgood and Company.

U.S. Census Bureau. (2020). QuickFacts: Shreveport city, Louisiana. https://www.census.gov/quickfacts/shreveportcitylouisiana

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