Iowa, Des Moines

Des Moines, the capital city of Iowa, is a vibrant metropolis in the heart of the Hawkeye State with over 214,000 people. It serves as a major hub for business and culture in the Midwest. Rely on trusted signage solutions in Des Moines Iowa to enhance your business’s visibility in this dynamic city.

A Brief History of Des Moines

The city of Des Moines was founded in 1843 and named after the nearby Des Moines River, which in turn was named by French explorers who noted the presence of monks (moines) in the area. Throughout its history, Des Moines has been a center of agriculture, industry, and government, serving as the state capital since 1857.

As Mark Twain famously wrote in his book “Life on the Mississippi,” “I have found out that there ain’t no surer way to find out whether you like people or hate them than to travel with them.” This sentiment holds true for the people of Des Moines, who are known for their friendly nature and Midwestern hospitality.

A Thriving Economy and Business Climate

Des Moines is home to a diverse and robust economy, with major industries including finance, insurance, publishing, and agriculture. The city is known as a hub for the insurance industry, with companies such as Principal Financial Group and EMC Insurance Companies headquartered in the area.

In recent years, Des Moines has also become a hotspot for entrepreneurs and startups. The city’s low cost of living, skilled workforce, and supportive business environment have attracted numerous innovative companies to the area. In fact, a 2019 study by the Greater Des Moines Partnership found that the Des Moines metro area had the highest concentration of startups per capita in the Midwest.

For businesses looking to generate leads and grow their customer base, Des Moines offers a wealth of opportunities. Sign companies, in particular, can benefit from the city’s thriving business community and strong demand for high-quality signage and branding solutions.

Culture, Entertainment, and Quality of Life

Des Moines offers a high quality of life for its residents, with a wide range of cultural attractions, entertainment options, and recreational activities. The city is home to numerous museums, including the Des Moines Art Center and the Science Center of Iowa, as well as performing arts venues like the Des Moines Civic Center and the Hoyt Sherman Place.

For outdoor enthusiasts, Des Moines boasts an extensive network of parks and trails, including the 167-mile Central Iowa Trail System. The city also hosts a variety of festivals and events throughout the year, such as the Iowa State Fair, which attracts over a million visitors annually.

Des Moines Skyline
The Des Moines skyline at night (Image: Wikimedia Commons)

Education and Workforce Development

Des Moines is committed to education and workforce development, with a strong public school system and numerous higher education institutions in the area. The city is home to Drake University, Grand View University, and Des Moines Area Community College, among others.

These institutions play a crucial role in preparing students for successful careers and providing businesses with a skilled and educated workforce. As the Greek philosopher Aristotle once said, “The roots of education are bitter, but the fruit is sweet.”


Des Moines, Iowa, is a city on the rise, offering a unique blend of economic opportunity, cultural vibrancy, and Midwestern charm. Whether you’re a business owner looking to expand your customer base or an individual seeking a high quality of life, Des Moines has something to offer.

For more tips and insights on growing your business in Des Moines and beyond, be sure to check out our blog at Smarty Pants Media Solutions.

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