Durham, North Carolina, is a vibrant and thriving city located in the heart of the Research Triangle. With a population of 278,993 as of 2020, Durham is the fourth-largest city in the state and is known for its diverse community, rich history, and thriving business scene.

A Hub for Innovation and Education

Durham is home to some of the world’s leading research institutions, including Duke University and North Carolina Central University. These universities not only provide top-notch education but also contribute to the city’s innovative spirit. As the renowned scientist and Duke University professor Robert Lefkowitz once said, “Innovation is the key to progress, and progress is the key to a better future.”

The Research Triangle Park (RTP), located partially in Durham, is the largest research park in the United States. It hosts over 300 companies, including industry giants like IBM, Cisco Systems, and GlaxoSmithKline. The RTP employs more than 50,000 people and has an annual economic impact of $2.7 billion on the region.

Research Triangle Park

A Diverse and Vibrant Community

Durham is known for its diverse population, with a mix of African American, Hispanic, and Asian residents. This diversity is reflected in the city’s vibrant culture, cuisine, and arts scene. The Durham Performing Arts Center (DPAC) is one of the top-selling entertainment venues in the country, hosting Broadway shows, concerts, and comedy acts.

The city also boasts a thriving culinary scene, with a wide range of restaurants offering everything from traditional Southern cuisine to international flavors. As the famous chef and Durham native Ricky Moore puts it, “Food brings people together, and in Durham, we celebrate our diversity through the flavors on our plates.”

A Growing Business Scene

In recent years, Durham has become a hub for entrepreneurs and startups. The city’s low cost of living, skilled workforce, and supportive business community have attracted companies from various industries. In fact, Durham was ranked as the #2 Best Place for Business and Careers by Forbes in 2019.

One of the growing sectors in Durham is the sign industry. With the increasing demand for high-quality, custom signs, sign company lead generation has become a crucial aspect of business growth. Smarty Pants Media Solutions, a leading marketing agency, helps sign companies in Durham and across the United States generate more leads and grow their businesses. As they say, “Your success is our success.”

Custom Signs


Durham, North Carolina, is a city that offers something for everyone. Whether you’re a student, entrepreneur, or simply looking for a vibrant and welcoming community, Durham has it all. As the city continues to grow and evolve, it’s clear that the future is bright for this incredible city.

For more tips and insights on growing your business in Durham and beyond, be sure to check out our blog at Smarty Pants Media Solutions.

Leave contacts