Ski Daddy, a McKinney based travel company specializing in Colorado group ski trips, ran into a little trouble with Google on some of his resort descriptions, so I rewrote them to get back on the search engine’s good side.
Here are a few to check out:
Since then I’ve been working with Mike to create an ongoing content strategy. We started with a free WordPress.com blog, and I contribute two articles each week to it. I’ve set it up to post automatically to his choice of social media pages. In addition I create images for his blog posts that are easily pinnable to his Pinterest page.
Our next steps include:
- Relocating the blog to a self-hosted, customized WordPress + Genesis blog.
- Setting up his Google Authorship.
- Shifting his many Facebook fans to become subscribers to his website.